Valchromat kitchen – New for 2020
The new design builds on our ever-popular mid-century inspired aesthetic, which until now has used birch ply and bespoke – often bold – colourways to create highly customisable kitchens. Like these signature kitchens, this new style mixes classic design with contemporary living, but now using Valchromat ‘engineered wood’ to achieve a modernist look that’s slightly more recent in its inspiration.
Our founder Jim Leach, says, “We love the look, strength and authenticity of birch ply, and now we can use Valchromat’s unique coloured core to open up some amazing new creative possibilities in terms of design and colourways, so customers can have even more choice and personalisation – something they really value. The new design really captures that, showcasing some stunning features and subtle details we weren’t producing until now. ”
Valchromat is still a relatively new material in kitchen manufacturing, and we’ve chosen to offer the option because it shares many of the practical advantages of plywood but with unique properties of its own, like a coloured ‘through-core’ which offers aesthetic possibilities rival materials can’t match. Its environmental credentials also fit with our ethical ethos: Valchromat is fully recyclable, is coloured using organic dyes and is typically manufactured using recycled waste wood.
Jim loves how the new kitchen style offers design features like shadow details and shadow gaps in runs of cabinets. Radius corners help to soften the overall look, with overlaid doors now an option instead of conventional inset ones often found with ply. While many Wood & Wire customers mix two or three colours in their kitchen, now there’s greater scope for long runs of cabinets with matching panel faces, creating a more unified look.
In November 2019 Wood & Wire won the coveted award for best Kitchen Designer at the prestigious Northern Design Awards 2019 Design lies at the heart of our business, and the introduction of the new style supports our commitment to product development while continuing with bold aesthetics and inventive design perfect for contemporary living.
Originality and uniqueness is something Wood & Wire is renowned for, and Valchromat offers a big advantage here. Wood & Wire’s general manager, Lee Carney, says, “The design details we’ve incorporated into this new kitchen, coupled with the nature of Valchromat, means this style can’t be replicated easily, so it retains a high-end kudos that comes from its scarcity. It means that for customers wanting something really different and special, as well as highly durable and practical, our new kitchen style is a fantastic choice, all at a similar price to our signature ply kitchens. We’re confident that our client base will absolutely love it.”